What is your opinion on Hershey's milk chocolate?

Speaking as an engineer in the food industry, I believe that it is very low quality chocolate. Only a true choc-a-holic will actually eat it. And then only if Lindor is not available. Try Dove Promises, much better quality. If you REALLY want a good "kiss-sized" candy, you have to go to Lititz PA to the Wilbur Chocolate Factory, and get Wilbur Buds. Personally, I like the dark ones!